![]() According to the AP Stylebook, a proper dateline should contain “a city name, entirely in capital letters, followed in most cases by the name of the state, county, or territory where the city is located.” There are several important rules to follow. They want real, current news, and not something weeks out of date. The dateline is the section of a news story or press release that indicates where and when the news being reported took place.Ī proper dateline is important because it’s the first thing a reader and any journalist considering picking up your story will see. Now, you landed on this blog because you want to know more about how to format a press release dateline with AP Style.Īnd, that’s exactly what we’re going to help you with. That’s because adhering to the wording and format they’re most familiar with will demonstrate your professionalism and understanding of the information they need to develop stories of their own. Psst… If your content is written in AP Style, there’s a better chance the media will gravitate to your story. In fact, according to a USC Annenberg study, 88% of public relations professionals and 80% of marketers believe digital storytelling is the future of communications.Īs the focus on crafting compelling press releases intensifies, business professionals need to hone their skills and leverage AP Style to their advantage. And, just as the format of a press release is important, so too is the content. What is AP Style? For anyone unfamiliar, AP Style stands for Associated Press Style and refers to the standardization of content that allows media around the world to have consistent and uniform structure for news writing, grammar, abbreviations and titles.ĪP style is the gold standard with which all news writing is measured.
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